Cross border e-commerce is busy at the beginning of the year, driving the acceleration of Chinese products going abroad
Busy ocean going freighters, busy forklifts shuttling through overseas warehouses, and packages being sorted and sent to various parts of the world... This year, China's foreign trade has shown a vigorous development momentum. Foreign trade is an important window for observing the Chinese economy. The Central Economic Work Conference pointed out the need to accelerate the cultivation of new drivers of foreign trade, consolidate the basic foundation of foreign trade and foreign investment, expand intermediate goods trade, service trade, digital trade, and cross-border e-commerce exports. During an interview, a reporter from China Trade Daily noticed that with the support of technological innovation, model innovation, and regulatory innovation, cross-border e-commerce, with its convenient, fast, real-time, and high traffic characteristics, is increasingly becoming a form of foreign trade actively expanded by foreign trade enterprises and an important engine leading China's foreign trade transformation and development.
"The company resumed work on the ninth day of the lunar new year, and 100% of its employees are on duty. Currently, we are busy recruiting new employees and expanding our online operations team." Yang Jun, the general manager of Zhejiang Mujia Home Furnishings Co., Ltd., introduced that the company's curtain brand Deconovo has launched more than 100 new products, and the European and American markets have rapidly recovered, with orders returning to pre holiday levels. "In the new year, the company will continue to work steadily, strengthen its internal strength, further strengthen cooperation with overseas designers, and help the brand's global influence continue to increase."
Cross border e-commerce transports a large amount of goods to more countries and regions through cross-border small packages, in line with the new trend of foreign trade development. "The impact of e-commerce on the trade field can be described as' one decrease and one increase '." Hong Yong, Deputy Researcher at the E-commerce Research Institute of the Ministry of Commerce, believes that cross-border e-commerce reduces trade barriers on the one hand, because under traditional trade methods, market entities can only rely on existing channels to expand their business, which not only has lower efficiency but may also be restricted by various trade barriers. Compared to this, the digital means of cross-border e-commerce have significantly increased the opportunities for potential trading partners to interact with each other, reducing the transaction costs of cross-border trade.
On the other hand, cross-border e-commerce has improved trade efficiency. Cross border e-commerce platforms accelerate the cross-border transportation and customs clearance process of goods by establishing efficient logistics and payment systems, improving the convenience and efficiency of transactions. Moreover, cross-border e-commerce platforms can provide rich data and analysis tools to help enterprises, especially small and micro enterprises, better understand international market demand trends, and thus produce export goods more flexibly and accurately. ”Hong Yong said.
According to data previously released by the Ministry of Commerce, in 2023, China's cross-border e-commerce imports and exports reached 2.38 trillion yuan, a year-on-year increase of 15.6%. Among them, exports reached 1.83 trillion yuan, a year-on-year increase of 19.6%. At present, there are 645000 enterprises with actual achievements in foreign trade import and export in China, including over 100000 cross-border e-commerce entities. The unique advantages of Chinese manufacturing and the strong demand in overseas markets have added confidence to cross-border e-commerce practitioners. Cross border e-commerce is an important accelerator for promoting export growth and a new growth point for high-quality development of China's foreign trade.
Lu Daliang, spokesperson for the General Administration of Customs and Director of the Department of Statistics and Analysis, publicly stated that the rapid development of cross-border e-commerce not only meets the diverse and personalized needs of domestic consumers, but also helps Chinese products reach the world, becoming an important driving force for foreign trade development.
Wang Shouwen, International Trade Negotiation Representative and Deputy Minister of the Ministry of Commerce, stated that cross-border e-commerce platform enterprises in the United States are very famous, and now China also has very powerful and famous cross-border e-commerce platforms, with app downloads ranking among the top in the world.
"The rapid development of China's cross-border e-commerce market is due to the support of national policies, continuous technological innovation, and continuous growth in consumer demand." Wang Shuai, who is engaged in the export business of baby strollers and children's toys in Shahe City, Hebei Province, said in an interview with reporters that in recent years, the Chinese government has successively introduced a series of policy measures to support cross-border e-commerce, providing a good policy environment for industry development. Meanwhile, with the widespread application of technologies such as big data, cloud computing, and artificial intelligence, cross-border e-commerce platforms can better analyze consumer needs and provide more accurate and personalized services. At present, Wang Shuai's team has settled in Wal Mart, Amazon, Temu and other platforms, with stable sales. He introduced that through online communication, their team can quickly understand changes in consumer preferences, which is very beneficial for the development of new products.
Our industrial system is relatively complete, especially with strong supporting capabilities, and our comprehensive comparative advantages are still quite obvious. Hong Yong stated that compared to cross-border e-commerce platforms of economies such as the United States and Europe, China's cross-border e-commerce platforms are more diverse and innovative. Nowadays, cross-border e-commerce in China not only covers various transaction types such as B2B, B2C, C2C, but also covers various categories such as clothing, home furnishings, food, electronic products, beauty and daily chemical products, which can fully meet the needs of consumers in different countries and regions.
In recent years, China's cross-border e-commerce platforms have focused on integrating the two major functions of "social" and "shopping", providing more interactive shopping experiences for overseas customers in a timely manner through trendy forms such as live streaming e-commerce. Against the backdrop of insufficient global economic recovery momentum and the rise of trade protectionism, it is of great significance to grasp the "new growth point" of cross-border e-commerce for the sustained improvement of China's economy and even the global economic recovery in the future.